Meet Your Speakers

Alanna McKeeAlanna McKee, MSW
Practice Director, McKinley Advisors
As a practice director on McKinley’s Strategy and Innovation team, Alanna leads client engagements designed to maximize organizational efficiency and mission impact. Alanna has worked in the association industry for over a decade and has supported more than 100 unique associations as a member of the McKinley team. During her time at McKinley, she has nurtured an expertise in strategic planning, governance, member engagement and retention, and staff and volunteer leadership facilitation.
Alanna is a social worker by trade and feels passionate about helping individuals and organizations solve challenges and reach their full potential. After spending several years working in direct practice, Alanna joined the National Council for Behavioral Health, a national trade association representing 3,100 mental healthcare centers around the country. In her role, Alanna managed a diverse portfolio of education and consulting products focused on operational and leadership best practices. Alanna also managed the National Council’s committee of Association Executives representing more than 60 state association member organizations.
When she’s not at work, you may find Alanna planting flowers in her garden, running around the backyard with her kids and dogs or exploring DC’s restaurant scene with her husband. Alanna earned an MSW from the University of Pennsylvania with a concentration in nonprofit management and a B.A. in developmental neuropsychology from the University of Rochester.


Tim HopkinsTim Hopkins, CAE
Practice Director, McKinley Advisors
A true innovator at heart, Tim excels at helping associations find unique solutions to tough problems while setting clear and realistic goals to measure and celebrate progress. As a practice director on McKinley’s Organizational Excellence team, Tim partners with associations to support their challenges and opportunities related to people and structures: governance and leadership, diversity, equity, and inclusion (DEI), and organizational effectiveness.

Tim joined McKinley in early 2020 under unique circumstances. One month after he started, the office closed due to COVID-19 and he continued his official on-boarding from home. This unexpected turn gave us the opportunity to see first-hand two of Tim’s greatest strengths: adaptability and the ability to build connection under any circumstance. Tim has over 16 years of experience leading initiatives that transform mission-driven organizations. He is a highly skilled strategist, focusing on culture, change management, inclusiveness and world-class user experiences. His accomplishments include supporting and enabling organizational efficiencies, revenue growth and member engagement. 

Prior to joining the McKinley team, Tim launched and led the International Association of Fire Chiefs (IAFC) Diversity Executive Leadership Program (iDELP). The program aimed to foster diversity and inclusion across the Fire-EMS service, as well as IAFC’s national and association leadership. Tim is passionate about giving voice to underrepresented leaders and celebrating the strengths of every individual. In fact, he believes that this dynamic distinguishes good from great organizations. Tim is highly engaged in the association community. He is the Vice Chair of the ASAE Diversity and Inclusion Committee. He also serves on the ASAE Technology Professionals Advisory Council and the Diversity + Inclusion Committee, as well as on several conference proposal review boards. Tim co-leads the DEI Practitioner Social Hour, where association professionals network with peers and share ideas for implementing and growing DEI programs. A frequent speaker and facilitator at national and local events, Tim is also known for the audience favorite Fail Fest at the ASAE Technology Exploration Conference.

Tim has a bachelor’s degree in Information Science from Christopher Newport University. In 2021, he earned the Certified Association Executive (CAE) designation, the highest professional credential in the association industry. Outside the office, you can find him playing with his young son, watching sports and cheering on the Liverpool Football Club, or traveling the globe. Some of his favorite places include Sarajevo, Bosnia; Cape Town, South Africa; and Barcelona, Spain.